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1. INTRODUCTION. This Privacy Policy (the “Policy”) explains how Celsiya, Inc.  (“Evidentree”, “we”, “our”) collects, uses, and discloses personal information through its website and its mobile application platform (the “Platform”, and collectively with the website, the “Services”).  By using or accessing the Services in any manner, you acknowledge that you accept the practices and policies outlined in this Policy, and you hereby consent that we will collect, use, and share your personal information in the following ways.  Any capitalized terms that are not defined in this Policy are defined in our Terms of Service. 

2. INFORMATION COLLECTED AND HOW WE USE IT.  As explained further in this section, you will have the opportunity to provide us with certain personal information. In addition, we may collect certain personal information automatically through your use of the Services. We will use this information to provide you with the functionality of our Services, to improve our Services, and to provide you with information about our Services. The rest of this section provides a more detailed explanation of the personal information we collect and how we use that personal information. 

   1. Voluntarily Disclosed Information. 

      1. Account Creation. In order to create your Account, you will need to provide your name, email address, date of birth, gender, US state where you reside, race, ethnicity, education level, and occupation. You will also be required to choose a password. As part of the Account creation process, you may also be able to provide us with access to additional personal information and data through integrations with third-party services like Apple or Google.

   2. Information Submitted By You When Using the Platform

      1. Special Information. You may also choose to provide us with special categories of personal information, including, without limitation, personal information revealing racial or ethnic origin and health data (including, without limitation, health conditions, substance details, remedy details, and the specialties of Physicians you search for on the Platform) (collectively, “Special Information”). Other than your race and ethnicity, you are not required to provide us with your Special Information when creating an Account, but if you use the Platform, including, without limitation, to generate Insights, then you may be required to provide certain Special Information, including health data. To the extent you choose to submit your Special Information, such information will be used only for the purposes of providing the Services. By agreeing to this policy and by your use of the Services, you explicitly consent to our collection, use and storage of your Special Information. We collect this information to provide you with our Services.

      2. Other Information. You may also choose to provide us with other personal information when using the Platform, including your zip code when searching for Physicians on the Platform. We collect this information to provide you with our Services.

      3. Posts and Comments. You may, now or in the future, have the option to post content and text to the Platform, and to comment on content and text that other users post to the Platform (collectively, “User Content”). 

      4. Evidentree Communications. We may communicate with you if you have provided us the means to do so. For example, if you’ve given us your email address, we may send you promotional email offers or email you about your Account and your use of the Platform. 

      5. Marketing Recipient. If you are interested in learning more about our Services, you may subscribe to promotional emails from us via our website. In order to subscribe, you will be asked to provide your name and email address. If you are not otherwise a user of our Platform, we will only use your personal information to send marketing communications relating to products and services that we offer. 

   3. Automatically Collected Information. 

      1. Browser & Device Information. Whenever you interact with the Services, we automatically receive and record information on our server logs from your browser or device, which may include your IP address, geolocation data, device identification, “cookie” and pixel tag information, the type of device you are using to access the Services, the amount of time spent on the Services, and the page or feature you requested. “Cookies” are identifiers we transfer to your browser or device that allow us to recognize your browser or device and tell us how and when pages and features in the Services are visited and by how many people.  “Pixel tags” are tiny graphic images with a unique identifier, similar in function to cookies, that are used to track online movements of web users. In contrast to cookies, which are stored on a computer hard drive, pixel tags are embedded invisibly in web pages. You may be able to change the preferences on your browser or device to prevent or limit your device’s acceptance of cookies and pixel tags, but this may prevent you from taking advantage of some of our features. We use the data we automatically collect from users to store your authentication status so you do not have to re-enter your credentials each time you use the Services, customizing your experience with the Services, and for analytics and fraud prevention. We may also use it to improve the Services – for example, this data can tell us how often users use a particular feature of the Services, and we can use that knowledge to make the Services interesting to as many users as possible.   

   4. DISCLOSURE OF INFORMATION.  We may disclose your personal information to the categories of third parties identified in this section.

      1. Our Personnel. To be able to effectively provide you with the Services, and to improve the functionality of the Services, we may disclose your personal information to our personnel, including our employees, contractors, and agents, only to the extent that such individual or entities have a legitimate need-to-know such information in furtherance of the Services. All such personnel are trained to keep such personal information private and confidential 

      2. Third Party Service Providers. We work with third party service providers to provide website, hosting, maintenance, data processing, and other services for us in furtherance of the Services. These third parties may have access to or process your personal information as part of providing those services for us. However, we limit the information provided to these service providers to that which is reasonably necessary for them to perform their functions and receive their commitments to maintain privacy of personal information received.  

      3. Other Users. Please note that if you submit any personal information or User Content to a portion of the Platform that is accessible by other users, including an online forum or comment section, those users will be able to see that personal information and User Content. Accordingly, only include personal information in such submissions that you are comfortable sharing with other users. 

      4. Third Party Applications. If you use third party applications (the “Third Party Apps”) within the Platform, Evidentree will allow the providers of those Third Party Apps (the “Third Party Providers”) to access or use your personal information and User Content as required for the interoperation of the Third Party Apps and the Platform. Any Third Party Provider’s use of your personal information and User Content is subject to the applicable agreement between you and the Third Party Provider. Evidentree is not responsible for any access to or use of your personal information or User Content by Third Party Providers. You are solely responsible for the decision to permit any Third Party Provider to use your personal information or User Content.

      5. Analytics Services. We use Firebase to understand how visitors engage with our Services. You can learn more about the information that Firebase has access to at the following website: https://firebase.google.com/support/privacy. 
         Anonymous Information. We may de-identify your personal information so that you are not identified as an individual, and share that information with third parties. We may also provide aggregate usage information to third parties (or allow these third parties to collect aggregate information of activity on our Services), who may use that information to understand how often and in what ways people use our Services, so that they, too, can provide our users with an optimal online experience. 

      6. Business Transfers. If we (or our assets) are acquired, or if we go out of business, enter bankruptcy, or go through some other change of control, personal information could be one of the assets transferred to or acquired by a third party.

      7. Legal Compliance. We reserve the right to access, read, preserve, and disclose any information that we believe is necessary to comply with governmental requests, law enforcement or court orders, or enforce or apply our Terms of Service and other agreements. 

   5. SECURITY. We use commercially reasonable managerial and technical safeguards to preserve the integrity and security of your personal information. In addition, we enter into contracts with all of our third party service providers that require reasonable precautions be taken against unauthorized uses of your personal information. We cannot, however, ensure or warrant that these precautions will always be successful or that your personal information on the Services may not be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical, or managerial safeguards. 

   6. MODIFICATION, DELETION & RETENTION OF INFORMATION. Through your Account settings, you may access, edit and delete your profile information. Please understand, however, that it may be impossible to delete this information completely, due to backups and records of deletions. In addition, we may deny a deletion request if (i) the denial is necessary for us to comply with applicable law, or (ii) the request pertains to content that you posted on a publicly available portion of the Services and that cannot be deleted without impacting the Services experience for other users. You may not request the removal of de-identified, anonymous, or aggregate data from our databases. If you have any questions about viewing or updating information we have on file about you, please contact us at hello@evidentree.app.Subject to your right to request deletion of your personal information, we will retain your personal information as long as needed for your use of the Services, your approved receipt of marketing communications from us, our compliance with legal obligations, and to protect our or other’s interests.

   7. HOW WE RESPOND TO DO NOT TRACK SIGNALS. We will honor your exercise of your rights with respect to your personal information in accordance with Section 5. Apart from those rights, we do not respond to “Do Not Track” signals.

   8. AGE OF USERS. Anyone under the age of 18 is not permitted to use, access or register for the Platform in any way. We do not knowingly collect or solicit information from anyone under the age of 18. If we learn that we have collected personal information from a child under the age of 18, we will delete that information as quickly as possible.

   9. CHANGES TO POLICY. We’re constantly trying to improve the Services, so we may need to change this Policy from time to time as well. The date of the last modification will be posted at the beginning of this Policy. It is your responsibility to check from time to time for updates. By continuing to access or use the Services, you are indicating that you agree to be bound by the modified Policy.

   10. CONTACT US. If you have any questions or concerns regarding this Policy, please send us a detailed message to hello@evidentree.app, and we will try to resolve your concerns.